A data-driven digital and brand marketer
Curriculum Vitae
Professional Summary
I'm a data-driven, digital marketer with 4+ years of experience developing customer-centric, e-commerce brands through brand management, performance marketing, growth marketing, UX, and SEO. I'm proficient in delivering effective marketing strategies and consumer insights, combined with the latest in MarTech, including Google Analytics, Buffer, Ahrefs, Klaviyo, Adjust, Shopify, Hotjar, Salesforce, Zoho, and more. I’m attentive to detail, dynamic, cross-functional, and able to address varying demands across global stakeholders.
Professional Experience (full-time)
JAN 2023 - MAR 2024
Growth Marketing Manager @ Fourth Frontier | Bengaluru, India
Fourth Frontier is a pioneering, global health-tech company that builds products and services for monitoring and improving heart health. They raised a $10.5M Series B round in 2021 to scale their operations to millions of hearts across the globe.​​
1. Developed, managed, and continuously optimised digital campaigns and various performance marketing strategies, including SEM, Google Display, A/B testing, and paid social campaigns across Meta, X, Google, and LinkedIn, focusing on reducing CAC and improving ROAS. 2. Managed and optimised the website, by measuring relevant KPIs and analysing shopper insights from Hotjar and Microsoft Clarity. Always ensured high-quality content and product reviews. 3. Led and completed the website’s rebranding project in 21 days, including copywriting, SEO optimisation, creatives, user experience, proof-reading, and testing. 4. Created, developed, and managed the promotional & editorial calendar for email marketing, social media, and SEO-optimised blog posts. This led to a 10% increase in monthly revenue. 5. Collaborated regularly with external agencies, e-commerce partners, and internal teams for deeper insights into consumer behaviour and improved recommendations. 6. Ensured optimal website performance and UI/UX, by optimizing site speed, page tags, domain authority, and indexes per best practices to maximize conversions. 7. Headed and managed lead generation strategies and product marketing initiatives including asset creation like eBooks, quizzes, and demo videos for various consumer touchpoints.
JUL 2020 - JUN 2022
Digital Brand Consultant @ Fourth Frontier | Bengaluru, India
Fourth Frontier is a pioneering, global health-tech company that builds products and services for monitoring and improving heart health. They raised a $10.5M Series B round in 2021 to scale their operations to millions of hearts across the globe.​​
1. Led market research and competition analysis to accurately identify market segmentation, which resulted in a 50% growth in month-on-month sales. 2. Led customer experience and support single-handedly for the organization with an approx. customer base of 5,000-6,000 globally – no negative feedback during my time. 3. Measured & reported on the performance of digital marketing campaigns to enhance brand awareness & drive website traffic. 4. Independently set up and managed all relevant MarTech tools to automate eCommerce and digital initiatives, including AI chatbot + live chat, email automations, and Shopify workflows. 5. Conceptualized and headed the Affiliate Program – generated approx. $10,000 (& counting) in Affiliate Sales to prove the concept, before the program was eventually handed off to an agency. 6. Ensured consistency in brand and communication across all teams and consumer touchpoints. 7. Acted as the in-house SEO expert for content across all relevant platforms. Ensured successful paid and organic search rankings for the brand on search engines.
Professional Experience (other)
JUN 2022 - DEC 2022
Intern - Regional Key Accounts @ Grab(GrabAds) | Singapore, Singapore
Grab is south east asia's leading super-app, offering deliveries, mobility, financial services, etc. With GrabAds, clients can leverage Grab's online and offline advertising platform to broadly reach millions of users in South East Asia, or specifically target audiences by user behaviour.​​
1. Clients included LEGO, McDonald's, Unilever Ice Cream, Starbucks, KFC, L"Oreal, Coca-Cola, PepsiCo and more. 2. Gathered intel & insights to plan accounts and build ad strategies that addressed FMCG and QSR client needs effectively. 3. Led cross-functional initiatives that involved Data, Analytics, and Product Teams to arrive at an integrated app-based ad solution for clients. 4. Acquired and simplified complex campaign data into recommendations during QBRs with clients. 5. Tracked key campaign metrics & delivery. Developed key campaign recommendations. 6. Ensured necessary follow-ups with advertisers, partners, or internal cross-functional teams. 7. Identified up-selling opportunities by scoping relevant industry, seasonal, and portfolio trends. 8. Created compelling insights and sales collaterals e.g pitch decks, media strategy, holiday and seasonal insights to enable Sales Teams to pitch better.
JUN 2020 - JUL 2020
Intern - Online Reputation Management @ Noise | Bengaluru, India
India's number 1 smartwatch brand, Noise was founded with the mission to democratise connected lifestyle for Indians. With consumer centricity at its core, Noise has constantly come up with industry-leading and path-breaking innovations in audio and connected tech.​​
1. Formulated online reputation management (ORM) strategies to build a lasting digital connection with consumers. 2. Analysing competitors performance & subsequently creating strategies and providing suggestions to the brand for improvements. 3. Actively collected feedback, conducted market research and responded to market dynamics accordingly. 4. Developed social media, digital marketing and content strategies for the corporate brand and all affiliate lines. 5. Coordinated with the business development team for successful completion of orders. 6. Maintained the brand image by answering social media queries.
FEB 2019 - JAN 2020
Community Manager (Part-Time) @ HyperTrader | New Jersey, USA
The HyperTrader terminal allows faster trading and streamlined workflows for crypto traders through a seamless aggregation of the world's best cryptocurrency exchanges.​​
1. Managed and implemented the annual editorial calendar for the blog, including content and creatives. Attracted inbound traffic from 0 to 2,000 new visitors/month on average. 2. Developed community engagement strategies and crafted responses to customer feedback. 3. Conducted research and analysis which led to the development of the HyperTrader platform.
DEC 2018 - JAN 2019
Intern - Marketing @ Sterling Parfums LLC | Dubai, UAE
Sterling Parfums is UAE's largest manufacturer of personal care, body care, and cosmetic products with their brands present in over 95 countries.​​
1. Conducted market research and competitor analysis for the creation of a completely new product line of colour cosmetics. 2. Designed GTM strategies for eyes, lips, and face makeup categories.
APR 2018 - JUN 2018
Intern - Marketing, Communications & PR @ Radisson Blu | Indore, India
Radisson Blu is a part of the Radisson Hotel Group portfolio.​​
1. Created multiple marketing strategies an effective PR plan hotel's eighth anniversary. 2. Created and implemented a plan to source reviews from customers for TripAdvisor. 3. Managed multiple third-party vendors for graphic design, public relations, and decorations.
MAY 2017 - JUL 2017
Intern - Marketing & Programming @ Mirchi | Mumbai, India
Mirchi (popularly known as Radio Mirchi) has been captivating audiences for the past 18 years by weaving together radio, original content, high-impact television properties, multimedia solutions for live entertainment, and digital solutions for brand activations.
1. Contributed to the inception of Mirchi Plus by creating effective music channels, along with their marketing strategies. 2. Created jingles and ads for brands. 3. Contributed to designing the Campus Ambassador Program.
Educational Qualifications
NANYANG TECHNOLOGICAL UNIVERSITY, SINGAPORE
Master of Science in Marketing Science
2021 - 2023
HARVARD BUSINESS SCHOOL ONLINE
Certificate in Entrepreneurship Essentials
2018 - 2018
PRESTIGE INSTITUTE OF MANAGEMENT & RESEARCH, INDORE
Bachelor in Business Administration
2017 - 2020
DELHI PUBLIC SCHOOL, R.K. PURAM
AISSCE (CBSE Grade XII)
2013 - 2015
THE LAWRENCE SCHOOL, LOVEDALE
AISSE (CBSE Grade X)
2006 - 2013